About Us
SELF is a POP-UP Vegan Bakery focused on creating quality bakes without sacrifice.
Being vegan or gluten-free shouldn’t mean being left out, so we provide mouthwatering, seasonal baked goods that delight and intrigue the palate. How many times have you been disappointed by vegan/gf bakes? It’s dry, too sweet, and gummy all at the same time. I understand your pain. There’s no losing here. We use all natural and organic ingredients for our products and thoughtfully curate menus focused on flavor and seasonality. Take a look at the menu and come find SELF.
The Baker
All good things start at home. Homegrown, SELF BAKING CO. was founded with the heart in mind. Founder Ray has been baking since high school. With a love of food, pastries, and baked goods alike; We wanted a hide-and-seek curiosity and fun with SELF. “I wanted our newfound family to explore and find themselves in places where they can create memories with those closest to them. “More importantly, offering all vegan and some gluten-free options can encourage those on the dairy and egg bandwagon a chance to have a change of heart. Sweets without sacrifice. Look, we ain’t no salad eating chicks over here, so we ain’t cutting the fat. It’s an indulgence when you find SELF. “
